SDY-26-00002
At the client's request, I built and managed a website from scratch to serve as the go-to resource in a narrow niche. With no budget and no paid ads, yearly new visitors grew about fourfold, visitors stayed about twice as long, and the site grew from about 100 pages to over 300.
These results come from a client engagement and are shown anonymously to ensure client confidentiality.

Headline numbers

Week by week

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Challenge

Social media posts move fast and stay short. The client needed a place to go deeper: a go-to resource that gave deeper context to the client’s media niche. It had to be built from nothing, with no budget, in a niche narrow enough that every visitor had to be earned through organic traffic alone.

Methodology

Growth came from building something worth finding and worth linking to:

  • Steady new content: new pages added regularly, expanding the site from about 100 pages to over 300.
  • Backlinks and domain authority: earning links from other sites so the resource ranked and was trusted as a reference.
  • 100% organic: no paid ads at any point.

Results were tracked throughout, and what kept visitors reading shaped what was built next.

My role

Part of a small team: I handled design, development, content writing, the technical side, and analytics.

Methodology Stages
Analyze
Design
Develop
Investigate
Measure
Publish
Strategize
Skills Demonstrated
Website development and administration
Content management systems
Web content creation
Content strategy and publishing
Organic audience development
Campaign analytics and performance optimization
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Impact Type
Audience Development
Results
  • New visitors up about 4×: about 1,500 a year in Year 2 → 6,500 in Year 4.
  • Yearly page views up more than 4×: about 4,500 → 19,100 (Year 2 → Year 4).
  • Visitors stayed about twice as long: roughly 40 seconds → 80.
  • The site grew from about 100 pages to over 300.
  • 100% organic, built with no budget.
  • Year 5 (nine months so far): its largest audience yet, about 1,500 monthly visitors at the peak.