Nietzsche believed most people never really see themselves. Instead they absorb the views of the crowd around them and mistake those views for their own. To him, awareness meant noticing how much of who you are was handed to you, and deciding what was worth keeping.
I've never fit neatly into a box. My interests don't stay in one lane, my path hasn't followed a straight line, and for a long time I treated that as something necessitating repair. Now I embrace. Every rabbit hole here exists because I refused to accept the limitation of abiding to others' expectations.
Nietzsche's answer to the pressure to conform was four words long: "Become what thou art." Not "find yourself." Not "live, laugh, love" stitched on a pillow. Become. It's a verb, and it takes work. I wasn't born finished. I'm still a draft that the world keeps trying to edit without license.
That doesn't mean rebelling for the sake of rebellion. The guy who does the opposite of whatever the crowd does is still on the crowd's leash, just pulling in the opposite direction. That isn't freedom. It's conformity wearing a collar.
The real move is quieter and harder. Notice the box. Notice who designed the box. Notice what they gain by putting you in it. Then step outside the box without asking permission, without explaining yourself, and without needing anyone to clap.
Most people never even notice there is a box. That's the whole point of awareness.